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Design & ProductNational Certificate Level IV100% Scholarship Eligible

Growth Engineering & Digital Economics

Performance Marketing, SEO Mechanics, Marketing Automation, Conversion Rate Optimization (CRO)

Drive algorithmic customer acquisition and national commercial growth. Master programmatic SEO, conversion rate optimization (CRO), multi-touch attribution modeling, performance advertising across Meta/Google/TikTok, and marketing automation pipelines.

Duration
6 months
Proficiency
Beginner
Start Date
November 2026
Credit Units
60 Units
Growth Engineering & Digital Economics
Accredited TVET
Certification:National Certificate in Growth Marketing & Analytics
Tuition Fee:₦350,000 (100% Scholarship Eligible)
Study Mode:Hybrid (Lab + Online)
Accreditation:National Skills Qualification Framework (NSQF)
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Terrain-Optimized Learning

Syllabus & Real Engineering Modules

Designed for Nigerian connectivity and power constraints. Study online or export complete lesson guides for offline learning.

Nigerian Terrain Case Study

WhatsApp Cloud API Automation: High-Converting Conversational Commerce Funnels

In Nigeria and West Africa, WhatsApp is the operating system of commerce. Over 90% of smartphone users use WhatsApp daily, while email open rates hover below 12%. Growth engineers must build automated WhatsApp chatbots and drip sequences rather than relying on conventional Western email marketing funnels.

Key Topics & Theoretical Concepts

Search Engine Algorithms: Crawling, Indexing & PageRank Mechanics
Technical SEO Audits: XML Sitemaps, Robots.txt & Canonical Tags
Structured Data (Schema.org / JSON-LD) for Rich SERP Results
Programmatic SEO: Dynamic Template Generation via Next.js and Headless CMS
Hands-On Lab: Technical SEO Audit & Programmatic Landing Page GeneratorBeginner

Perform a comprehensive technical audit of a live commercial web property, fix crawl errors, and generate 50 programmatic location-based SEO pages.

Toolchain & Stack:
Google Search ConsoleScreaming FrogNext.jsAhrefs / SEMrush

Recommended Module Literature

Google Search Central SEO Starter Guide
Source: Google Search Relations Team • Official documentation on crawling, indexing, and content guidelines.
Official Docs

Graduation Competencies

✓
Drive sustainable organic search traffic through technical and programmatic SEO
✓
Manage high-ROAS paid advertising campaigns across Meta, Google, and TikTok
✓
Implement advanced web telemetry and conversion rate optimization (CRO) testing
✓
Build automated lifecycle email and SMS retention funnels maximizing customer LTV

Technologies Mastered

Programmatic SEOMeta & Google AdsConversion Rate Optimization (CRO)Google Analytics 4 & Tag ManagerEmail Marketing AutomationMarketing Attribution Modeling

Prerequisites

  • •Analytical curiosity and interest in commerce & communications
  • •Basic computer literacy and spreadsheet familiarity

Target Industry Roles

Growth Marketing ManagerPerformance Marketing SpecialistSEO DirectorConversion Rate Optimization Lead